I went shopping with my mom again today (it’s her birthday), and I got a pair of shoes. Well you know what? I think I’m going to return them. I remembered that I had made the mistake of trying on these shoes at Phi while in NYC.
Phi Resort 2009
Yeah see those? They were a wicked 4+ inch, thin as a bitch stiletto and they felt AMAZING. They were originally $625 or something like that, 40% off. Still in the $300 range.
Since then, I’ve had two problems 1) I want multi strap stilettos reminescent of Dior X Mad Max fantasies and 2) I love the way $600 feels on my feet. Wah triple digits. It was ungodly sad for me to rip myself away from that store. As a result, I have become a convert and I don’t even own anything from the store yet. All I know is that I now want to be a Phi girl. And I want everything from the resort collection.






Phi Resort 2010
So hard to narrow down my favorites. But those fantastic jackets, the sick shoes, the fun surfer-esque prints and leggings, even the silly biker shorts trend that I blame Alex Wang for! I’d venture to describe Phi’s aesthetic as that of a tribal gang of wicked neo-urban fish. I don’t know why, it just fits.
source: style.com



















